What is The JJ WAY ™?

Jennie Joseph has been developing a maternity healthcare system over the last ten years which has finally come to fruition and is currently being launched in the health care arena. Her system combines elements of the Midwifery Model of Care but also encompasses her own special brand of healthcare delivery, aptly named The JJ Way™. The JJ (Jennie Joseph) Way™ has become renowned for its ability to bring forth optimal pregnancy outcomes and has established that no matter what the health status or situation of the mother, her best possible outcome can be achieved using this method. A recent study (download the study) conducted on 100 of Jennie’s Birth Place clients, who might have been considerd to be at risk for a poor pregnancy outcome such as low birth weight or prematurity , revealed unparrelled results including 81 babies weighing between six and eleven pounds at birth. Even in the absence of any particular risk factors Jennie’s method has impacted the level of enjoyment, confidence and satisfaction during one of the most pivotal times in a family’s life.

Key components of The JJ Way™ include listening to women, respecting and honoring their wishes, hearing their concerns and responding to their questions. Emppowerment and involvement in their own healthcare enhances the experience of pregnancy, birth and parenting for women and their partners. The JJ Way™ particularly aims to fill in the gaps left by the traditional approach to maternity care where women can feel overwhelmed, ill-informed and scared by the ‘busy-ness’ of physicians offices and hospitals.

Jennie has set forth parameters and guidelines for care which can be easily duplicated and emulated by health professionals providing maternity care. The implementation of this healthcare delivery system is simple, cost-effective and rewarding. The outcomes speak for themselves.